Still not sure what I was trying to say with this hand gesture, but it seemed important at the time.Jeroen Janssen is a Dutch founder, strategist and experience designer shaping the way people live, work and feel inside purpose-driven brand environments.
Designing experiences that move brands forward.
About
For over a decade, I’ve helped global brands shape experiences at every scale—from Celine and IKEA to NEOM, Nobu and Dollar Shave Club.
For Hudson Yards, I crafted a resident experience vision that elevates a vertical neighborhood into a sophisticated, human-centered community.
For Dollar Shave Club, I crafted a seamless member experience that elevates everyday grooming into a frictionless, premium ritual.
For Nobu Residences, I defined a global guest strategy that blends refined hospitality, cultural nuance and elevated residential living.
For NEOM, I created a future-living experience framework that unites community, mobility and wellbeing into one coherent, human-centered living architecture.
For CELINE, I shaped an omnichannel experience that fuses digital precision with the quiet intimacy of luxury retail.
For Changi Airport, I redesigned the passenger journey by transforming operational complexity into a fluid, human-centered travel experience.
For IKEA, I designed a global customer experience operating model that translates their democratic design philosophy into consistent, scalable everyday journeys worldwide.
For The Social Hub, I built a scalable guest experience framework that merges community energy with modern hospitality comfort.
For Suitsupply, I designed an end-to-end omnichannel experience that connects digital accuracy with the craftsmanship of in-store tailoring.
Focus
Today, I focus on residential, workplace and hospitality environments—helping developers and architects design places that feel intentional, human and truly livable.
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The invisible engine that makes everything work.
Service Backstage Workflow Responsiveness Maintenance Digital Touchpoints Exception Handling Staff Choreography Operational cycles
Buildings don’t fail at the drawings. They fail at the system that was never designed.
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How people move and decide in time.
Architecture freezes space. Experience Architecture choreographs time.
Every meaningful environment follows a rhythm: arrival deceleration orientation engagement transition departure
You’re not designing rooms. You’re designing tempo.
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What the environment exists to make possible.
Not function. Outcome.
Calm Connection Clarity Energy Trust Transformation
Without this, every design decision is arbitrary.
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What the nervous system registers instantly:
light sound temperature material pace clarity presence
This layer only works when the three above it are aligned. If not, it’s just styling.
Scale.Brand.
Meaning.Experience.
The forces shaping how places work and how people feel.
Contact
If you want to talk about experience design, growth strategy or building better living environments, send me a message anytime.
+31 6 1040 6267
